Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

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TextNew York, NY : McGraw Hill, 2024Description: xvii, 759 pages : colored illustration ; 28 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	EAC Library Cavite EAC Cavite-Foreign Section	HF 5823 B45 2024 (Browse shelf(Opens below))	Available	ML18420

Includes bibliographical references and index.

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