APA
O'Guinn T. C., . (2000). Advertising 2nd ed. [Place of publication not identified]: Southwestern Publishing Group.
Chicago
O'Guinn Thomas C, . 2000. Advertising 2nd ed. [Place of publication not identified]: Southwestern Publishing Group.
Harvard
O'Guinn T. C., . (2000). Advertising 2nd ed. [Place of publication not identified]: Southwestern Publishing Group.
MLA
O'Guinn Thomas C, . Advertising 2nd ed. [Place of publication not identified]: Southwestern Publishing Group. 2000.