APA
Arens W. F., . (1999). Contemporary advertising 7th ed. [Place of publication not identified]: McGraw-Hill Irwin.
Chicago
Arens William F, . 1999. Contemporary advertising 7th ed. [Place of publication not identified]: McGraw-Hill Irwin.
Harvard
Arens W. F., . (1999). Contemporary advertising 7th ed. [Place of publication not identified]: McGraw-Hill Irwin.
MLA
Arens William F, . Contemporary advertising 7th ed. [Place of publication not identified]: McGraw-Hill Irwin. 1999.