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Principles of marketing /

Young, Felina C.

Principles of marketing / Felina C. Young and Cristobal M. Pagoso. - ix, 433 pages ; 23 cm.

Includes index

Includes bibliographical references

ISBN: 9789712350634

Subjects--Topical Terms:
Marketing
Advertising
Product life cycle

LC Class. No.: HF 5415 / Y68 2008

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