Introduction to mass communication : media literacy and culture /

Baran, Stanley J.

Introduction to mass communication : media literacy and culture / Stanley J. Baran - Twelfth edition - xxii, 402 pages : colored illustration 27 cm.

Includes index.

Pt. 1 Laying the groundwork -- Pt. 2 Media, media industries and media audiences -- Pt. 3 Strategies communication industries -- Pt. 4 Mass-mediated culture in the information age.

9781265226565


Mass communication

P 90 / B284 2023