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How to use customer data : navigating GDPR, DPDI, and a future with marketing AI /

Scheuing, Sachiko

How to use customer data : navigating GDPR, DPDI, and a future with marketing AI / Sachiko Scheuing. - xvii, 269 pages ; 24 cm.

Includes index.

Includes bibliographical references.

ISBN: 9781398615151

Subjects--Topical Terms:
Consumer profiling--Data processing
Data protection

LC Class. No.: HF 5415.32 / S34 2024

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