Advertising and promotion : (Record no. 31432)

MARC details
000 -LEADER
fixed length control field 00532nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230508s2018 xx 000 0 und d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823 B45 2018
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective, 11th ed.
Statement of responsibility, etc. Belch, Michael A.
247 ## - FORMER TITLE
Title Advertising and promotion : an integrated marketing communications perspective, 11th ed._HF 5823 B45 2018_Belch, Michael A._2018
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     EAC Library Cavite EAC Library Cavite EAC Cavite-Foreign Section 05/16/2023 3593.00   HF 5823 B45 2018 ML14580 05/30/2026 05/16/2023 Books