Public relations writing/ (Record no. 89191)

MARC details
000 -LEADER
fixed length control field 02215nam a2200277Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230719s2017 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-305-50000-6
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 59 N478 2017
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number 17768
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Newsom, Doug
245 10 - TITLE STATEMENT
Title Public relations writing/
Statement of responsibility, etc. Newsom, Doug ; Haynes, Jim.
250 ## - EDITION STATEMENT
Edition statement Eleventh edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Australia
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 362 pages :
Other physical details illustrations ;
Dimensions 23 cm.
591 ## -
-- /Newsom, Doug ; Haynes, Jim
500 ## - GENERAL NOTE
General note Includes bibliographical references and index. ; Reaccession from 27245.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. PR writing : role and responsibility. Public relations and the writer -- Ethical and legal responsibilities of the PR writer. Part 2. Writing principles. Writing to clarify and simplify the complex : style and content
-- Grammar, spelling and punctuation -- Social media writing. Part 3. Preparing to write. Research for the public relations writer -- Writing to persuade. Part 4. Writing for select audiences. Media kits, media pitches, backgrounders and columns -- Writing for public media -- Email, memos, letters, proposals and reports -- Newsletters -- Magazines and brochures -- Speeches, presentations and other orally delivered messages. Part 5. Writing in turbulent times. Crisis communication
520 ## - SUMMARY, ETC.
Summary, etc. Providing the best of practical tools, real-world examples and proven theories, Public relations writing : strategies & structures, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media
521 ## - TARGET AUDIENCE NOTE
Target audience note Arts and Sciences
590 ## - LOCAL NOTE (RLIN)
Local note GRADUATE SCHOOL
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business writing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Authorship.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Haynes, Jim
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Classification part H
Item part HD
Koha item type GS

No items available.