Essentials of marketing : (Record no. 94473)

MARC details
000 -LEADER
fixed length control field 02158nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240127093429.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781266124983
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number SHS HF 5415 C36 2024
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Canon, Joseph P.
245 ## - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. Joseph P. Canon [ and 2 others]
250 ## - EDITION STATEMENT
Edition statement 18th edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw Hill,
Date of production, publication, distribution, manufacture, or copyright notice 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 796 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note ch.1 Marketing's value to consumers, firms, and society -- ch.2 Marketing strategy planning -- ch.3 Evaluating opportunities in the changing market environment -- ch.4 Focusing marketing strategy with segmentation and positioning -- ch.5 Final Consumers and their buying behavior -- ch.6 Business and organizational customers and their buying behavior ch.7 Improving decisions with marketing information -- ch.8 Elements of product planning for goods and services -- ch.9 Product management and new-product development -- ch.10 Place and development channel systems -- ch.11 Distribution customer service and logistics -- ch.12 Retailers, wholesalers and their strategy planning -- ch.13 Promotion - introduction to integrated marketing communications -- ch.14 Personal selling and customer services -- ch.15 Advertising and sales promotion -- ch.16 Publicity : promotion using earned media, owned media and social media -- ch.17 Pricing objectives and policies -- ch.18 Price setting in the business world -- ch.19 Appraisal, review and reflection of marketing in the 21st century.
520 ## - SUMMARY, ETC.
Summary, etc. "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"-- Provided by publisher.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator code author
Personal name William D. Perreault.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator code author
Personal name E. Jerome McCarthy.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Call number prefix EAC Cavite-Senior High School Library
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     EAC Library Cavite EAC Library Cavite EAC Cavite-Senior High School Library 11/11/2023 5395.50   SHS HF 5415 C36 2024 SHS1270 11/24/2025 5395.50 01/27/2024 Books