Consumer behavior : (Record no. 99474)

MARC details
000 -LEADER
fixed length control field 04168nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260331160119.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260326t2025 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781398618619
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.32
Item number P45 2025
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pelet, Jean-Eric
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title understanding consumers in a digital landscape /
Statement of responsibility, etc. Jean-Eric Pelet.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture United Kingdom :
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice 2025.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 325 pages ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Understanding consumer behaviour in the digital age ; The evolution of consumer behaviour ; Sensory stimulation through connected objects ; Navigating the IoT landscape in the service industry ; Sensory marketing and human–computer interaction ; Augmented reality: a ‘still in progress’ technology ; Print media: crafting narratives in ink ; The impact of technology on consumer behaviour ; E-commerce and online shopping: a new way to consume ; The influence of social media on consumer decision making -- 2. The new era of consumer needs and motivations ; Changing consumer needs in the digital world ; Shifts in consumer demographics ; Evolution of the World Wide Web: from Web 1.0 to Web3 ; The impact of digital technology on consumer needs ; The influence of personalization on consumer motivations ; User experience in m-commerce ; The role of sustainability in consumer decision-making -- 3. Psychological and social dynamics in digital consumer behaviour ; The power of online reviews and ratings ; Exploring virtual reality and augmented reality in consumer perception ; Consumer reception and adoption of VR/AR ; Prospects of VR/AR in retail ; The dynamics of influencer marketing in shaping consumer perceptions -- 4. The science of digital learning and memory ; The role of artificial intelligence in personalized learning ; Creative and cultural industries in the era of AI ; How AI customizes consumer learning experiences ; Enhancing consumer memory through gamification ; Understanding the impact of personalized recommendations on consumer behaviour ; Personalization and privacy concerns -- 5. Building brand loyalty in the digital age ; The power of brand advocacy and user-generated content ; Leveraging social media for building brand communities ; Strategies for creating emotional connections with consumers ; Measuring emotional connection -- 6. The digital consumer decision-making process ; The influence of big data on consumer decision-making ; Consumer behaviour and emerging technologies ; Understanding the role of chatbots and virtual assistants in consumer decision-making ; Blockchain and consumer trust ; The impact of user experience design ; Consumer behaviour and sustainable innovation: a transformative approach -- 7. Advancing consumer experiences in the digital world ; The role of augmented reality in retail experiences ; Strategies for creating seamless omnichannel experiences ; Voice commerce -- 8. The power of online communities and social influence ; The impact of online communities on consumer behaviour ; The multidevice consumer journey ; The psychology of social influence in consumer decision-making ; Effective social media strategies for increasing engagement -- 9. Ethical considerations in the digital consumer landscape ; Addressing privacy and data security concerns in the digital world ; Digitization of route management ; How brands can address privacy concerns ; Promoting ethical marketing practices in the age of personalization ; The role of corporate social responsibility in influencing consumer behaviour -- 10. The future of consumer behaviour in the digital era ; Emerging technologies and their impact on consumer behaviour ; Quantum computing and consumer behaviour: a new frontier ; The rise of voice commerce and Internet of Things in consumer decision-making ; Anticipating and adapting to changing consumer behaviour trends
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Call number prefix EAC Cavite-Foreign Section
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     EAC Library Cavite EAC Library Cavite EAC Cavite-Foreign Section 02/09/2026 4493.70   HF 5415.32 P45 2025 ML19463 05/30/2026 4493.70 03/26/2026 Books