Includes bibliographical references and index.

Introduction: Walking on and off the beaten track -- Critical discourse analysis: The articulation of power and ideology in texts -- Grounded theory: Key principles and two different approaches -- Narrative analysis: Analysing 'small stories' in social sciences -- NVivo: An introduction to textual qualitative data-analysis with software -- Process-tracing: Making single case studies transparent and convincing -- Qualitative comparative analysis: A qualitative method for uncovering complex causal relations -- Qualitative content analysis: A practical introduction -- Textual analysis: A practical introduction to studying texts in media and cultural studies -- Thematic analysis: An analytical method in its own right -- Conclusion: Comparing destinations and road maps.

"With numerous approaches to choose from, knowing where to start when doing qualitative data analysis (QDA) can be a challenge. This book gives you direction with an accessible and thorough introduction to nine different approaches to QDA, written by a multi-disciplinary team with years of experience. With a clear focus on the 'how to' of QDA, each chapter includes: Step-by-step descriptions of how to apply each approach in your research - Activities to help you practise your skills - Annotated reading lists so you can dig deeper into key topics - Case studies from a range of disciplines so you can see how each approach works in practice. The perfect companion on your journey through QDA, the book also offers a comprehensive introduction to the use of NVivo QDA software, helping both new and experienced researchers get to grips with the essentials"-- Back cover.