01468nam a22002537a 4500 OSt 20260722112427.0 260710t2025 |||||||| |||| 00| 0 eng d 9789815243239 P 90 B53 2025 Biagi, Shirley Media/impact : an introduction to mass media / Shirley Biagi Thirteenth edition. Australia ; Cengage , 2025. xxvi, 387 pages : colored illustrations ; 28 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes index. Includes bibliographical references sn. I. Mass media industries. ; 1. Mass Media and Everyday Life. ; 2. Books: Rearranging the Page. ; 3. Newspapers: Mobilizing Delivery. ; 4. Magazines: Chasing the Audience. ; 5. Music: Streaming Sounds. ; 6. Radio: Riding New Waves. ; 7. Movies: Digitizing Dreams. ; 8. Television: Switching Channels. ; 9. Digital Media: Widening the Web. -- sn. II. Selling the message. ; 10. Advertising: Catching Consumers. ; 11. Public Relations: Promoting Ideas. -- sn. III. Focusing the message ; 12. News and Information: Staying Connected. ; 13. Social and Political Issues: Shaping the Arguments. ; 14. Law and Regulation: Reforming the Rules. ; 15. Ethics: Taking Responsibility. ; 16. Global Media: Communicating Change. Mass media lcc BK EAC Cavite-FOR 100063 100063 0 0 lcc 0 0 CAVITE CAVITE EAC Cavite-FOR 2026-03-26 7128.00 0 P 90 B53 2025 ML19609 2026-07-10 11:24:00 7128.00 2026-07-10 BK