TY  - BOOK
AU  - Biagi, Shirley
TI  - Media/impact: an introduction to mass media 
SN  - 9789815243239
AV  - P 90  B53 2025
PY  - 2025///
CY  - Australia
PB  - Cengage
KW  - Mass media
N1  - Includes index; Includes bibliographical references; sn. I. Mass media industries. ; 1. Mass Media and Everyday Life. ; 2. Books: Rearranging the Page. ; 3. Newspapers: Mobilizing Delivery. ; 4. Magazines: Chasing the Audience. ; 5. Music: Streaming Sounds. ; 6. Radio: Riding New Waves. ; 7. Movies: Digitizing Dreams. ; 8. Television: Switching Channels. ; 9. Digital Media: Widening the Web. -- sn. II. Selling the message. ;  10. Advertising: Catching Consumers. ; 11. Public Relations: Promoting Ideas. -- sn. III. Focusing the message ;  12. News and Information: Staying Connected. ; 13. Social and Political Issues: Shaping the Arguments. ; 14. Law and Regulation: Reforming the Rules. ; 15. Ethics: Taking Responsibility. ; 16. Global Media: Communicating Change
ER  -