Bathla, Gaurav <br/><br/>
Tourism products :  development and management / 
Gaurav Bathla and Deepti Yadav. 
 - xii, 352 pages ;  25 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/>1. Introduction. -- 2. Tourism product. -- 3. Tourism based development. -- 4. Production management. -- 5. Product mix. -- 6. Production planning and management. -- 7. Product development. -- 8. Tourism and economy. -- 9. Tourism market segmentation. -- 10. Promoting tourism: emphasis on advertising and marketing of products. 
<br/><br/><label>ISBN: </label>9788119925179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism industry
<br/><br/><label>LC Class. No.: </label>G 155 A1  / T68 2025