Bairan, Bonifacio P.

Sales management / Bonifacio P. Bairan. - vi, 255 pages ; 26 cm.

Includes bibliographical references

ch. 1. Introduction to sales management. -- ch. 2. The sales process. -- ch. 3. Sales strategy development. -- ch. 4. Sales planning and forecasting. -- ch. 5. Organizing the sales force. -- ch. 6. Sales ethics and legal issues.

9786214272648


Sales management
Selling

FIL HF 5438.4 / B35 2025