00381nam a2200097Ia 4500008004100000050002400041100002200065245005200087247007600139264006800215230508s1997    xx            000 0 und d  aHF 5415.13 D53 19971 aDickson, Peter R.10aMarketing management 2nd ed.cDickson, Peter R.  aMarketing management 2nd ed._HF 5415.13 D53 1997_Dickson, Peter R._1997  a[Place of publication not identified] : bDryden Press, c1997.