Young, Felina C. <br/><br/>
Principles of marketing / 
Felina C. Young and Cristobal M. Pagoso. 
 - ix, 433 pages ;  23 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9789712350634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising<br/>Product life cycle
<br/><br/><label>LC Class. No.: </label>HF 5415  / Y68 2008