TY  - BOOK
AU  - Young,Felina C.
AU  - Pagoso,Cristobal M.
TI  - Principles of marketing
SN  - 9789712350634
AV  - HF 5415 Y68 2008
PY  - 2008///
CY  - Manila, Philippines : 
PB  - Rex Book Store, 
KW  - Marketing
KW  - Advertising
KW  - Product life cycle
N1  - Includes index; Includes bibliographical references
ER  -