O'Guinn, Thomas C. <br/><br/>
Advertising/ 
O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J. 
 - 2nd edition 
 - xxxvii, 694 pages 
<br/><br/> Mass Communication 
<br/><br/><label>ISBN: </label>324006616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planninng
<br/><br/><label>LC Class. No.: </label>HF 5821 O34 2000