00794nam a2200241Ia 4500 230719s2000 xx 000 0 und d 324006616 HF 5821 O34 2000 13025 O'Guinn, Thomas C. Advertising/ O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J. /O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J. Allen, Chris T. Semenik, Richard J. 2nd edition Cincinnati, Ohio South-Western College Publishing, 2000. xxxvii, 694 pages MASSCOM SCHOOL OF ARTS, SCIENCES AND TEACHER EDUCATION Advertising Advertising media planninng lcc H HF CIRC 84448 84448