TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising
SN  - 324006616
AV  - HF 5821 O34 2000 
PY  - 2000///
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing, 
KW  - Advertising
KW  - Advertising media planninng
N1  - MASSCOM
ER  -