02208nam a2200277Ia 4500008004100000020002200041050002000063099001000083100001700093245005900110591003200169700001600201250002100217264004100238300004500279500007700324505071300401520067501114521000701789590002001796650002201816650003401838650002201872942001901894999001701913230719s2017    xx            000 0 und d  a978-1-305-50000-6  aHD 59 N478 2017  a17768  aNewsom, Doug10aPublic relations writing/cNewsom, Doug ; Haynes, Jim.  a/Newsom, Doug ; Haynes, Jim  aHaynes, Jim  aEleventh edition  aAustraliabCengage Learning, c2017.  axx, 362 pages :billustrations ;c23 cm.  aIncludes bibliographical references and index. ; Reaccession from 27245.  aPart 1. PR writing : role and responsibility. Public relations and the writer -- Ethical and legal responsibilities of the PR writer. Part 2. Writing principles. Writing to clarify and simplify the complex : style and contentxGrammar, spelling and punctuation -- Social media writing. Part 3. Preparing to write. Research for the public relations writer -- Writing to persuade. Part 4. Writing for select audiences. Media kits, media pitches, backgrounders and columns -- Writing for public media -- Email, memos, letters, proposals and reports -- Newsletters -- Magazines and brochures -- Speeches, presentations and other orally delivered messages. Part 5. Writing in turbulent times. Crisis communication  aProviding the best of practical tools, real-world examples and proven theories, Public relations writing : strategies & structures, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media  aAS  aGRADUATE SCHOOL  aBusiness writing.  aPublic relationsxAuthorship.  aPublic relations.  2lcchHiHDcGS  c89191d89191