Hair, Joseph F. <br/><br/>
Essentials of marketing research / 
Joseph f. Hair, David J. Ortinau and Dana E. Harrison. 
 - Sixth edition 
 - xx, 428 pages :  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. The role and value of marketing research information -- Part 2. Designing the marketing research project -- Part 3. Gathering and collecting accurate data -- Part 4. Data preparation, analysis, and reporting the results. 
<br/><br/><label>ISBN: </label>9781266261503 
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / E87 2024