01003nam a22002417a 4500 20240111135957.0 240111b |||||||| |||| 00| 0 eng d 9781266261503 HF 5415.2 E87 2024 Hair, Joseph F. Essentials of marketing research / Joseph f. Hair, David J. Ortinau and Dana E. Harrison. Sixth edition New York : Mc Graw Hill , 2023. xx, 428 pages : 26 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Part 1. The role and value of marketing research information -- Part 2. Designing the marketing research project -- Part 3. Gathering and collecting accurate data -- Part 4. Data preparation, analysis, and reporting the results. Authors. Ortinau, david J. Authors. Harrison, Dana E. lcc BK EAC Cavite-FOR 94409 94409 0 0 lcc 0 0 CAVITE CAVITE EAC Cavite-FOR 2023-11-15 5445.00 1 HF 5415.2 E87 2024 ML17510 2026-07-20 16:16:45 2026-07-14 c1 5445.00 2024-01-11 BK