Essentials of marketing research
Hair, Joseph F.
creator
Ortinau, david J.
Authors.
Harrison, Dana E.
Authors.
text
Sixth edition
monographic
eng
xx, 428 pages : 26 cm.
Part 1. The role and value of marketing research information -- Part 2. Designing the marketing research project -- Part 3. Gathering and collecting accurate data -- Part 4. Data preparation, analysis, and reporting the results.
Joseph f. Hair, David J. Ortinau and Dana E. Harrison.
Includes bibliographical references and index.
HF 5415.2 E87 2024
9781266261503
240111
20240111135957.0