TY  - BOOK
AU  - Hair, Joseph F.
AU  - Ortinau, david J.
AU  - Harrison, Dana E.
TI  - Essentials of marketing research
SN  - 9781266261503
AV  - HF 5415.2 E87 2024
PY  - 2023///
CY  - New York
PB  - Mc Graw Hill
N1  - Includes bibliographical references and index; Part 1. The role and value of marketing research information -- Part 2. Designing the marketing research project -- Part 3. Gathering and collecting accurate data -- Part 4. Data preparation, analysis, and reporting the results
ER  -