Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran 
 - Twelfth edition 
 - xxii, 402 pages :  colored illustration  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Pt. 1 Laying the groundwork -- Pt. 2 Media, media industries and media audiences -- Pt. 3 Strategies communication industries -- Pt. 4 Mass-mediated culture in the information age. 
<br/><br/><label>ISBN: </label>9781265226565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication
<br/><br/><label>LC Class. No.: </label>P 90   / B284 2023