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  <titleInfo>
    <title>Introduction to mass communication</title>
    <subTitle>media literacy and culture</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Baran, Stanley J.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <edition>Twelfth edition</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxii, 402 pages : colored illustration 27 cm.</extent>
  </physicalDescription>
  <tableOfContents>Pt. 1 Laying the groundwork -- Pt. 2 Media, media industries and media audiences -- Pt. 3 Strategies communication industries -- Pt. 4 Mass-mediated culture in the information age.</tableOfContents>
  <note type="statement of responsibility">Stanley J. Baran</note>
  <note>Includes index.</note>
  <subject>
    <topic>Mass communication</topic>
  </subject>
  <classification authority="lcc">P 90  B284 2023</classification>
  <identifier type="isbn">9781265226565</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">240113</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240113135251.0</recordChangeDate>
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