02158nam a22002777a 4500 OSt 20240127093429.0 240127b |||||||| |||| 00| 0 eng d 9781266124983 SHS HF 5415 C36 2024 Canon, Joseph P. Essentials of marketing : a marketing strategy planning approach / Joseph P. Canon [ and 2 others] 18th edition. New York : McGraw Hill, 2024. xix, 796 pages : color illustrations ; 28 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. ch.1 Marketing's value to consumers, firms, and society -- ch.2 Marketing strategy planning -- ch.3 Evaluating opportunities in the changing market environment -- ch.4 Focusing marketing strategy with segmentation and positioning -- ch.5 Final Consumers and their buying behavior -- ch.6 Business and organizational customers and their buying behavior ch.7 Improving decisions with marketing information -- ch.8 Elements of product planning for goods and services -- ch.9 Product management and new-product development -- ch.10 Place and development channel systems -- ch.11 Distribution customer service and logistics -- ch.12 Retailers, wholesalers and their strategy planning -- ch.13 Promotion - introduction to integrated marketing communications -- ch.14 Personal selling and customer services -- ch.15 Advertising and sales promotion -- ch.16 Publicity : promotion using earned media, owned media and social media -- ch.17 Pricing objectives and policies -- ch.18 Price setting in the business world -- ch.19 Appraisal, review and reflection of marketing in the 21st century. "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"-- Provided by publisher. Marketing. author William D. Perreault. author E. Jerome McCarthy. lcc BK EAC Cavite-SHS 94473 94473 0 0 lcc 0 0 CAVITE CAVITE EAC Cavite-SHS 2023-11-11 5395.50 0 SHS HF 5415 C36 2024 SHS1270 2025-11-24 13:58:03 5395.50 2024-01-27 BK