Gamble, John E. <br/><br/>
Essentials of strategic management :  the quest for competitive advantage / 
John E. Gamble, Margaret A. Peteraf and Arthur A. Thompson. 
 - 8th edition. 
 - xiii, 430 pages :  color illustrations ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>pt.1 Concepts and techniques for crafting and executing strategy -- Strategy, business models and competitive advantage -- The strategy formulation, strategy execution process -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position : strategic moves, timing and scope of operations -- Strategies for competing international markets -- Corporate strategy : diversification and the multibusiness company -- Ethics, corporate sustainability and strategy -- Superior strategy execution - another path to competitive advantage -- pt.2 Cases in crafting and executing strategy. 
<br/><br/><label>ISSN: </label>9781266227110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Planning <br/>Business Planning
<br/><br/><label>LC Class. No.: </label>SHS HD 30.28 G36 2024