TY  - BOOK
AU  - Gamble, John E.
AU  - Peteraf, Margaret A.
AU  - Thompson, Arthur A.
TI  - Essentials of strategic management: the quest for competitive advantage 
SN  - 978126622
AV  - SHS HD 30.28 G36 2024 
PY  - 2024///
CY  - New York, NY
PB  - McGraw Hill
KW  - Strategic Planning
KW  - Business Planning
N1  - Includes index; pt.1 Concepts and techniques for crafting and executing strategy -- Strategy, business models and competitive advantage -- The strategy formulation, strategy execution process -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position : strategic moves, timing and scope of operations -- Strategies for competing international markets -- Corporate strategy : diversification and the multibusiness company -- Ethics, corporate sustainability and strategy -- Superior strategy execution - another path to competitive advantage -- pt.2 Cases in crafting and executing strategy
ER  -