Argenti, Paul A. <br/><br/>
Corporate communication / 
Paul A. Argenti  
 - 8th edition. 
 - xxii, 262 pages :  illustrations ;  23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>ch.1  The changing environment for business -- ch.2 Communicating strategically -- ch.3 An overview of the corporate communication function -- ch. 4 Corporate brand and reputation -- CH.5 Corporate responsibility -- ch.6 Media Relations -- ch.7 Internal communications --ch.8  Investor relations -- ch.9 Government relations -- chn.10 Crisis communication. 
<br/><br/><label>ISBN: </label>9781265092252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in Management 
<br/><br/><label>LC Class. No.: </label>SHS HD 30.3 A74 2023