01081nam a22002417a 4500 OSt 20240130144710.0 240130b |||||||| |||| 00| 0 eng d 9781265092252 SHS HD 30.3 A74 2023 Argenti, Paul A. Corporate communication / Paul A. Argenti 8th edition. New York, NY : McGraw Hill , 2023. xxii, 262 pages : illustrations ; 23 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. ch.1 The changing environment for business -- ch.2 Communicating strategically -- ch.3 An overview of the corporate communication function -- ch. 4 Corporate brand and reputation -- CH.5 Corporate responsibility -- ch.6 Media Relations -- ch.7 Internal communications --ch.8 Investor relations -- ch.9 Government relations -- chn.10 Crisis communication. Communication in Management lcc BK EAC Cavite-SHS 94495 94495 0 0 lcc 0 0 CAVITE CAVITE EAC Cavite-SHS 2023-11-22 5445.00 0 SHS HD 30.3 A74 2023 SHS1292 2024-01-30 00:00:00 5445.00 2024-01-30 BK