TY  - BOOK
AU  - Argenti, Paul A.
TI  - Corporate communication
SN  - 9781265092252
AV  - SHS HD 30.3 A74 2023 
PY  - 2023///
CY  - New York, NY
PB  - McGraw Hill , 
KW  - Communication in Management
N1  - Includes bibliographical references and index; ch.1  The changing environment for business -- ch.2 Communicating strategically -- ch.3 An overview of the corporate communication function -- ch. 4 Corporate brand and reputation -- CH.5 Corporate responsibility -- ch.6 Media Relations -- ch.7 Internal communications --ch.8  Investor relations -- ch.9 Government relations -- chn.10 Crisis communication
ER  -