Introduction to travel and tourism /
Israel Tinoco Cajiao
- xii, 245 pages ; colored illustration ; 26 cm.
Includes bibliographical references and index.
An introduction to tourism -- Role of labor in the tourism and hospitality industry -- Creativity and innovation in tourism business -- Strategic management in tourism -- Managing employee attitudes and behaviors in tourism -- Challenges and opportunities in the world of tourism -- Tourism supply chain management -- New business environment and trends in tourism.