Business communication : developing leaders for a networked world /
Peter W. Cardon
- 5th edition.
- xxix, 604 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
pt.1 Introduction to business communication -- Establishing credibility -- pt.2 Principles of interpersonal communication -- Interpersonal communication and emotional intelligence -- Team communication and difficult conversations -- Inclusion in a diverse workplace -- Global communication -- pt.3 Principles for business messages -- Creating effective business messages -- Improving readability with style and design -- Email and other traditional tools for business communication -- Collaboration tools and social media for business communication -- pt.4 Types of business messages -- Routine business messages -- Persuasive messages -- Bad-news messages -- pt.5 Reports and presentations -- Research and planning for business proposals and reports -- Completing business proposals and business reports -- Planning presentations -- Delivering Presentations -- Employment communications.
"Taking Peter Cordon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, this book communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cordon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"-- Provided by publisher.