02389nam a22002537a 4500 OSt 20240423103705.0 240423b |||||||| |||| 00| 0 eng d 9781266158216 SHS HF 5718 C36 2024 Cardon, Peter W. Business communication : developing leaders for a networked world / Peter W. Cardon 5th edition. New York : McGraw Hill , 2024. xxix, 604 pages : color illustrations ; 28 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. pt.1 Introduction to business communication -- Establishing credibility -- pt.2 Principles of interpersonal communication -- Interpersonal communication and emotional intelligence -- Team communication and difficult conversations -- Inclusion in a diverse workplace -- Global communication -- pt.3 Principles for business messages -- Creating effective business messages -- Improving readability with style and design -- Email and other traditional tools for business communication -- Collaboration tools and social media for business communication -- pt.4 Types of business messages -- Routine business messages -- Persuasive messages -- Bad-news messages -- pt.5 Reports and presentations -- Research and planning for business proposals and reports -- Completing business proposals and business reports -- Planning presentations -- Delivering Presentations -- Employment communications. "Taking Peter Cordon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, this book communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cordon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"-- Provided by publisher. Business Communication lcc BK EAC Cavite-SHS 94737 94737 0 0 lcc 0 0 CAVITE CAVITE EAC Cavite-SHS 2024-01-09 5490.00 0 SHS HF 5718 C36 2024 SHS1343 2024-04-23 00:00:00 5490.00 2024-04-23 BK