Policarpio, John Ericson A. <br/><br/>
Principles of marketing / 
John Ericson A. Policarpio 
 - xiii, 233 pages :  color illustrations ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Marketing : creating more customer value -- Consumer markets and consumer buyer behavior -- Market segmentation -- Product and product development process -- Pricing and pricing strategies -- Distribution cannels and physical distribution -- Recent development in marketing. 
<br/><br/><label>ISBN: </label>9781774697122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>SHS HF 5415 P65 2024