00925nam a22002057a 4500003000400000005001700004008004100021020001800062050002500080100003200105245005800137264005800195300005300253336002100306337002500327338002300352500005100375505027900426650001400705OSt20240426142716.0240426b        |||||||| |||| 00| 0 eng d  a9781774697122  aSHS HF 5415 P65 2024  aPolicarpio, John Ericson A.  aPrinciples of marketing /cJohn Ericson A. Policarpio  aBurlington, Canada :bToronto Academic Press ,c2024.  axiii, 233 pages :bcolor illustrations ;c25 cm.  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aIncludes bibliographical references and index.  aMarketing : creating more customer value -- Consumer markets and consumer buyer behavior -- Market segmentation -- Product and product development process -- Pricing and pricing strategies -- Distribution cannels and physical distribution -- Recent development in marketing.  aMarketing