00994nam a22002297a 4500 OSt 20240426142716.0 240426b |||||||| |||| 00| 0 eng d 9781774697122 SHS HF 5415 P65 2024 Policarpio, John Ericson A. Principles of marketing / John Ericson A. Policarpio Burlington, Canada : Toronto Academic Press , 2024. xiii, 233 pages : color illustrations ; 25 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Marketing : creating more customer value -- Consumer markets and consumer buyer behavior -- Market segmentation -- Product and product development process -- Pricing and pricing strategies -- Distribution cannels and physical distribution -- Recent development in marketing. Marketing lcc BK EAC Cavite-SHS 94786 94786 0 0 lcc 0 0 CAVITE CAVITE EAC Cavite-SHS 2024-01-09 6048.00 0 SHS HF 5415 P65 2024 SHS1374 2025-02-24 11:45:08 6048.00 2024-04-26 BK