TY  - BOOK
AU  - Policarpio, John Ericson A.
TI  - Principles of marketing
SN  - 9781774697122
AV  - SHS HF 5415 P65 2024 
PY  - 2024///
CY  - Burlington, Canada
PB  - Toronto Academic Press
KW  - Marketing
N1  - Includes bibliographical references and index; Marketing : creating more customer value -- Consumer markets and consumer buyer behavior -- Market segmentation -- Product and product development process -- Pricing and pricing strategies -- Distribution cannels and physical distribution -- Recent development in marketing
ER  -