Strategic management : concepts and applications /
Ma. Elenita Balatbat Cabrera, Gilbert Anthony B. Cabrera & Bernadette Ann B. Cabrera
- xv, 283 pages ; 23 cm.
Includes bibliographical references.
ut.1 Understanding strategy -- ch.1 What is strategy and why is it important -- ch.2 The different views of strategy -- ch.3 Strategic management : an overview -- ch.4 The strategic management process -- ch.5 Strategic analysis : part 1 external analysis : industry structure, competitive forces and strategic groups -- ch.6 h.5 Strategic analysis : part 2 internal analysis : resources, capabilities competitive advantage and firm performance -- ut.2 Strategy development and strategic decision making -- ch.7 Strategic planning -- ch.8 Business strategy formulation and business analytics for strategic decision -- ch.9 Making strategic decisions -part 1 strategic marketing management strategic production management -- ch.10 Making strategic decisions - part 2 strategic resource management strategic human resource -- ch.11 Making strategic decisions - part 3 strategic financial and risks management strategic knowledge and information management -- ut.3 Strategy implementation -- ch.12 Implementing business strategy -- ch.13 Strategic implementation and entrepreneurship -- ch.14 Strategic leadership.