Belch, George E. <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective / 
George E. Belch and Michael A. Belch 
 - xvii, 759 pages :  colored illustration ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781266090608 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products<br/>Advertising<br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF 5823  / B45 2024