TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A. 
TI  - Advertising and promotion : : an integrated marketing communications perspective 
SN  - 9781266090608
AV  - HF 5823 B45 2024
PY  - 2024///
CY  - New York, NY
PB  - McGraw Hill
KW  - Advertising
KW  - Brand name products
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -