Kung, Lucy <br/><br/>
Strategic manegement in the media :   theory to practice / 
Lucy Kung 
 - Third edition 
 - xvii, 262 pages ;  28 cm. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>9781529773699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>P 96 K86 2024