00656nam a22002177a 4500003000400000005001700004008004100021020001800062050001800080100001500098245007400113250001800187264003500205300003000240336002100270337002500291338002300316504004900339650002700388650002300415OSt20241014103451.0241014t2024    |||||||| |||| 00| 0 eng d  a9781529773699  aP 96 K86 2024  aKung, Lucy  aStrategic manegement in the media : btheory to practice /cLucy Kung  aThird edition  aUnited Kingdom :bSage,c2024.  axvii, 262 pages ;c28 cm.  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aIncludes bibliographic references and index.  aMass mediaxManagement  aStrategic planning