TY  - BOOK
AU  - Kung, Lucy
TI  - Strategic manegement in the media : : theory to practice 
SN  - 9781529773699
AV  - P 96 K86 2024 
PY  - 2024///
CY  - United Kingdom
PB  - Sage
KW  - Mass media
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographic references and index
ER  -