Mothersbaugh, David L. <br/><br/>
Consumer behavior :   building marketing strategy /  
David L. Mothersbaugh, Susan Bardi Kleiser, and Del I. Hawkins. 
 - Fifth edition 
 - xxiii, 824 pages :   colored illustrations ;   26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781266114762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.3   / M68 2024