TY  - BOOK
AU  - Mothersbaugh, David L.
AU  - Kleiser, Susan Bardi.
AU  - Hawkins, Del I.
TI  - Consumer behavior : : building marketing strategy / 
SN  - 9781266114762
AV  - HF 5415.3  M68 2024
PY  - 2024///
CY  - New York : 
PB  - McGraw Hill, 
KW  - Consumer behavior
KW  - Marketing
N1  - Includes index; Includes bibliographical references
ER  -