TY  - BOOK
AU  - Scheuing, Sachiko
TI  - How to use customer data: navigating GDPR, DPDI, and a future with marketing AI 
SN  - 9781398615151
AV  - HF 5415.32 S34 2024
PY  - 2024///
CY  - New York
PB  - Kogan Page
KW  - Consumer profiling
KW  - Data processing
KW  - Data protection
N1  - Includes index; Includes bibliographical references
ER  -